Wednesday, May 30, 2012

PSA Impact

1) What is the ad council?
 The ad council is a private non profit organization that communicate a message to the American people so that people can be aware and the marshals of talent volunteer to help advertise these PSA announcement.

2) What causes do they support?
 The causes that they support is making a strong family bond, education, health, improving the community and the life of children.

3) How have their PSAs impacted their causes? two examples?
 Their PSAs impacted their causes by saving lives for about 70 years with slogan that captures their audience attention and improve the lives of American by making them become more aware. Two example are  “Friends Don’t Let Friends Drive Drunk” and  "Only You Can Prevent Forest Fires."

4) What impact do you think your PSA will have on your community?
    The impact that our PSA will have on our community is by making teens aware about how texting can cause them their lives whenever they are driving so they might have a change of mind in which they would start to consider safety while driving.

5) What are some ways technology is used to affect social change?
       Some ways technology is used to affect social change is by using the media to advocate for our cause with Facebook or making a site that teens can visit for more information. We could spread our cause with messages.

Wednesday, May 2, 2012

Magazine Awareness


  1. How does teen representation in magazines impact its teen reader?                                                           Teens representation in magazine is what they see is attractive which is cachy phrase, fashion and advice on dating. 
  2. What are teens taking away from magazines?                                                                                            Teens are taking away advice that magazines give them in which it relates to their lives. The advice becomes a part of them in which it is femininity. 
  3. How does this impact their ideas of social standards?                                                                                   This impact their ideas of social standards because teens start to rely on the magazine in which they no longer care about what they think but what the magazine say.  
  4. How are teens using the internet in magazine readership? How are magazine companies making use of the internet?                                                                                                                                        Teens are using the internet in magazine readership to express their ideas and opinions about advertisement and products. Magazine companies uses the internet to see teens comments so that they can use their opinions and ideas to grab their attention. Basically they are cool hunters who are chatting with  regular teens on the internet. 
  5. How does the regular format of a magazine affect teens?
     The regular format of a magazine affect teens because it persuades them to buy the products that the magazines offer them. It triggers the mind of the teens to open the magazine in order to find out what cool and trending so that they can buy it. 
  6. What do you think are some examples of popularization of concepts through magazines or other media sources?                                                                                                                                                             I think some popularization of concepts through magazines or other media sources is when they show individuality that give their audience something new to think about. Individuality expresses who they are and what they like in which teens can follow and relate to magazine or media sources.   
  7. How do role models or favored celebrities contribute to the influence of teens?                                                        Role models or favored celebrities contribute to the influence of teens by aspiring them or sending a message that makes them believe that teens who admire can be like them if they use or buy the product their advertising. Its very influential in many business companies in which it becomes a strategy to captures teens attention. 
  8. Why might image manipulation be wrong or harmful to society?                                                             Image manipulation is wrong and harmful to society because many teens want to be just like their favorite role model or celebrity in which they begin to go through a phase of trying to image their own image. Some time celebrity image is not what they appear to be. 
  9. How are celebrities responding to the retouched images of themselves? Why?                                                      Celebrities do not like the retouch because they are too prefect and what to be recognize for they are. 
  10. What about magazines and the media do you think young people should be aware of?                             Young people should be aware of is Redbook, Seventeen, GQ, TV Guide, Star, and Time magazine as well as the CBS network because they all retouch images of their work in which they make teens feel bad about their appearances. 

Monday, April 30, 2012

Final Magazine Evaluation

My group's magazine is similar to  professional magazines by looking realistic as if a professional company made the magazine for us. The magazine is also original by having pictures that no one else have. Our peers magazines is good but it is not high quality because they have no originality in their pictures. However, it still look nice but my group's magazine is professional. What makes my group's magazine attractive is the cover, picture, titles on the cover as well as spread which pulls in our audience and the color scheme. The attention grabbing techniques I used is picking a picture in which I adding a shade and a butterfly with different color on the picture to show originality. Advertising techniques that I used is adding a poem to convey a message about how the woman is working so hard to maintain her figure. These techniques are effective because we targeted our audience really loves us for our work and it makes them what to read it. The written texts are exciting as well as the whole article.

Monday, April 16, 2012

Teen marketing strategies

1. What are the three sure ways to reach teens?
Three ways to reach teens are by going viral, being able to comprehend teens buying habits and returning to the basics.

2. What is the purpose of this article?
The purpose of this article is to inform people that are advertising to teens in how they can grab their demographic audiences (teens) attention.

3. Who is the writer trying to help?
The writer is trying to help people who own business and specifically targeting teens or people who are interested.

4. Why might people need this kind of help?
People might need this kind of help in order to succeed in marketing since they are naive or beginners in the industry world.

5. Do you agree or disagree with Stroll's statements regarding teens? Explain why.
I agree with Stroll's statements regarding teens because teens are crazy in way that they shop a lot and buy so many products because it makes them cool.

6. What companies in your opinion employ the tactics described by Stroll in this article?
The type of companies that employ the tactics describe by Stroll are teen weekly magazine, apple and MTV.

7. What advice would you give companies or website developers who want to market to you as a teen?
The advice I would give to companies or website developers who want to market to teens is to first read the article that Stroll written because it explain how to begin the business or to look at successful corporations.

8. What products or websites have you helped to market through word of mouth? Explain why you have or have not done so?

I haven't market any product or website through word of mouth because I don't think it is hot topic unless it is brought up by another person and I think they will find out about it eventually all by themselves.

Wednesday, April 4, 2012

Investigation

I would use my research to create a successful project by using the components that every magazine have in my group magazine so that it can look realistic. I learned that making a magazine can be really hard because we have to include a brief information for every page. We incorporated our peers in accessing information by using theirs ideas since they are teens who mostly buy magazine. It was effective in developing our ideas by inspiring us to collate their comments in our magazine.

Wednesday, March 28, 2012

Methods of Persuasion

Testimonial

Appearance and Sexuality

Similarity

Informational Advertising

Indirect Persuasion
1) The methods of persuasion that is more effective for teens consumerism is appearances and sexuality every teenager want to be cool and look beautiful. When they see some one that is beautiful it persuades them to buy the product because they want to be just like the person who is selling it to them. Teens also have low self of stem in which they would consume a product that identify them as beautiful.

2) The least effective method of persuasion is informational advertisement. It is less responsive because no one want to read or analyze the article in order to understand or find the product that they are advertising. Teens are looking for excited and fresh trends that inspires them.


Monday, March 26, 2012

Media Literacy

Media literacy means that you can read and write in which you are able to express yourself. We are the people that comments on advertising and we are affecting the media by changing trends as well as the society.